The global health crisis has seen an acceleration of behavioural change, with agents, sellers and buyers now embracing virtual technology at a rapidly increasing rate.
In response to the impacts of this change, and in upholding their position as an end-to-end solution for commercial real estate agents, Ready Media Group has recently formed an official partnership with Inspace to help bring the property sector into the future.
“This is going to be revolutionary in the marketplace,” said Nick Materia, CEO of Ready Media Group (RMG).
“Inspace’s world class technology adds another layer to the RMG suite of services that was born from necessity and has since grown to be essential.”
Founded by Justin Liang in 2017, Inspace provides a multitude of digital advertising solutions that assist real estate professionals sell and lease opportunities more efficiently and ultimately more intelligently.
“One of the key offerings that Inspace provides is a digital twin of their building, which allows landlords and agents to host virtual inspections. Now more than ever before, we are seeing the need for virtual access to their assets, whether it’s for leasing or sales.” Justin noted during a recent podcast interview, where both Founders and CEOs discussed the recent partnership agreement.
Inspace also provides CGI renders that bring new developments to virtual life, and the firm works with tier one landlords and agencies across Asia-Pacific, the USA and soon around the world.
“Moving the industry forward is something that both Nick and I are passionate about. It’s what the property industry deserves."
"Last year we virtualised 500 properties, while this year so far, we’ve already undertaken multitudes more than that. Even in areas where physical tours are allowed again, we’re still seeing agents and prospective purchasers / tenants request these virtual identities. It’s rapidly becoming the norm, and an extra layer that is becoming expected.
“Virtual tours and CGI renders ultimately provide more confidence to the buyer or tenant and makes everyone’s experience easier and more enjoyable. This isn’t just a remedy only for a lockdown period. This is the future that many people have been waiting for.”
Both Nick and Justin see the property industry’s future in terms of innovation and technology.
While once upon a time, agents or landlords might simply put up a sign and take some photos – the times have changed. COVID has certainly accelerated that change and the partnership between these two dynamic enterprises is a clear step in the right direction.
“We see big benefits for agents and landlords in not only the service itself, but in the aggregate data that we can supply as well,” Nick continued.
“The service brings the current campaign to life, but the data helps to inform the next one. Through this partnership, we’re now able to better communicate who is engaging with their properties, how they are engaging, and what that means for their future campaigns.
“This is just the start. There’s still a long road of possibilities ahead and that excites both myself and Justin. The industry wants change; they want an easier and more sophisticated way of doing business – and this partnership between Inspace and Ready Media Group is paving the way.”
Inspace is a global PropTech, based in Sydney, Australia that develops property visualisation and lead analytics solutions to sell and lease properties faster.
Inspace’s proprietary platform, 'Stack' enables landlords and agents to host a stunning 3D digital twin of their commercial or residential building, provide a single online destination for all project marketing assets as well as track leads down to unit or level across all marketing platforms. Inspace’s APAC-based Studio team create photo-realistic CGI animations and still imagery to bring new developments to life for clients across the globe.