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Flexible Site in Prestige Location Opposite Fitzroy Gardens For Sale

October 2019
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Flexible Site in Prestige Location Opposite Fitzroy Gardens For Sale

An outstanding and unrivalled development opportunity in one of Melbourne’s most highly acclaimed CBD fringe locations has recently been made available for purchase. Developers and Investors alike are sure to recognise the rarity of development opportunities in East Melbourne, and the recent listing of 254-260 Albert Street is set to turn heads.

Offering creative thinkers a large site area of 1,533sqm to plan over, with flexible Commercial 1 zoning, the scope for what is possible is as broad as the horizon.

Agents Michael Godfrey, Alex McColl and James Thorpe of JLL Melbourne are proud to be bringing this versatile property to the market. Expressions of Interest will close at 2pm Wednesday 20 November 2019 and interested parties should enquire today to organise an inspection and arrange further information.

“This is absolutely one Melbourne’s most premier and sought after localities,” mentioned Mr Godfrey.

“Set park-side, on the elevated northern border of Fitzroy Gardens, the large property currently presents a two-storey building of some 1,454sqm with Commercial 1 Zoning. The new owners could decide to pursue a range of outcomes including Commercial, Residential or Mixed-Use. There’s also opportunity to lease the place and generate some holding income while plans are drawn.”

East Melbourne is renowned across the capital for its amiable atmosphere and gorgeous streets. Trees flourish and early 20th century period homes provide an elegant backdrop, giving the neighbourhood a true old-world-charm.

“Truly this is Melbourne’s most sought-after residential address,” Mr McColl added.

“The CBD is a leisurely 10-minute stroll through one of the state’s most beautiful gardens. The heart of Fitzroy and Collingwood’s vibrant activity is also accessible in under 10-minutes by foot. The MCG, Richmond’s Swan Street and Victoria Street’s famous Vietnamese establishments are all also nearby. Public transport options abound. This property is right in the thick of it but because of the Fitzroy Gardens, it remains feeling peaceful and calm. This is an incredible opportunity for something remarkable.”


  • Site area of 1,533sqm* with 30.4m* frontage to Albert Street
  • Building area of 1,454sqm* with 4.5-star NABERS energy rating
  • Flexible Commercial 1 zoning providing for a variety of uses
  • Unparalleled location overlooking Fitzroy Gardens
  • Melbourne’s most sought-after residential address

*Please note that all financials, measurements and distances quoted are approximate only.

254-260 Albert Street, East Melbourne, VIC, 3002 is offered for sale via Expressions of Interest, closing 2pm Wednesday 20 November 2019. Enquire today to receive further information.

For more information on this opportunity, please contact the JLL team and mention Development Ready.

JLL - Melbourne
Michael Godfrey: +61 437 440 245
Alex McColl: +61 466 620 828
James Thorpe: +61 414 510 071
Stephen Kelly: +61 407 320 377


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